Concept & solution
An important aspect of the new approach is a complete communication hierarchy. What makes up the Hue product range? How do consumers recognise the Hue products? How do we communicate the difference between full colour, warm vs cold light, yellow vs white? How do you explain the need for a special console, or just a remote? Those are the some of the many questions we tackled.
“It’s an ongoing project,” those involved at Philips and Design Board like to say. The design of a new range of packaging, the optimisation of the visual communication hierarchy, a complete review of the consistency of visual packaging elements, and even technical support in Print Quality Management, are just some of the specialties in which Design Board supports and advises Philips Lighting on an ongoing basis.